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Selling Software – Preparing For Sale

March 4th, 2010 SiteAdmin No comments

When selling software anywhere, but especially on the Internet, it is important to prepare first.  It’s an easy thing to say … “I’m going to sell my software on the Internet”, but have you really thought about it ?

  • How much will you charge for a license for your software ?
  • Is it a per user license ? a site license ? a per seat license ?
  • What is your target market ?
  • How much will customers be prepared to pay ?
  • Are you going to give your potential customers a free trial first ?
  • Or are you going to make them pay up front before they get the software ?
  • Do you offer discounts for the purchase of multiple licenses ?
  • How will you protect your software from piracy ?
  • How will you take payment ?
  • How will your customers find you ?
  • How will you promote your software ?
  • Will you use affiliates ?
  • Do you have a web site set up ?
  • How do you get Google to index your web site ?

I’ll deal with all of these questions and more in the Selling Software – Preparing For Sale series of posts over the coming weeks.